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Google’s Street View has become the canonical view of many places on Earth. Anyone with an Internet connection, anywhere in the world, can dial up a visual for billions of addresses. The Street View is a genre with universalizing tendencies. Every street becomes like every other street.

But what Google delivers in breadth, it loses in depth. The nature of the car camera technology means that all we see are exteriors passed by. Faces are blurred. We don’t really see people living their lives, so much as the backdrop against which they do so.

But this is what makes The Beat, a new project from the Rutgers Social Media Information Lab, so interesting. It mashes up geolocated, hashtagged Instagram photos with the Google Street View locations from which they were posed. In doing so, it provides the human foreground for these locations.

People focus on the most interesting things, on food, on each other, on the sky. Google Street View does not. The other thing we get with Instagram is time: events, sunsets, Thanksgiving dinners, parades.

We grabbed a few of favorites. Though, like with the Instagram mashup This Is Now, The Beat is best experienced yourself, letting the juxtapositions float by.

startupinthecity:

^ What do they do?

Make it easier for hackathon organizers to register attendees, organize teams, and view submitted projects. Serve to inform about the event’s schedule, sponsors, judges, featured APIs, rules, and more.

Why are they special?

1. Aggregate resources around a specific hackathon…

Out of 19 presentations, Jablonowski won with his creation “Cockle Doodle Doo,” an alarm clock with the ability to call someone and read them the news, remind them of appointments and go through the most recent posts on whatever websites they frequent most.